McDonald's Assignment Example | Topics and Well Written Essays - 250 words

McDonald's - Assignment Example This led to the development of the current marketing strategy that addresses the 5 core areas. They changed the McDonald’s restaurants to accomplish updated, branded and more natural dining environment. They added more natural foods such as salads, carrot sticks, fruits and healthier drinks with real ingredients. In as much as the Company has taken up this marketing strategy, there is a more serious challenge. First, the baby boomer trend that propelled the company to success is nonexistent. This is because they now watch their calories more than they are concerned about convenience and speed. The brand of the company is also not associated with a healthy diet. The company can change the images used in advertisements from sodas and hamburgers to salads and other healthy items. In addition to that, they can acquire a company that is already branded with the new trends. Change in consumer preferences has seen McDonald’s face stiff competition from other corporations such as Panera Bread and Chipotle Mexican Grill that offer foods with fewer calories (Love, 2012). Customers are even willing to pay more in these places. However, McDonald’s still has a lot to offer especially in emerging new

Database Security Essay Example | Topics and Well Written Essays - 1000 words

Database Security - Essay Example These security controls may be technical, administrative, logical or physical. The vulnerability to the database security include unauthorized access by hackers or outside attacks or misuse by authorized personnel which are database users, administrators or system managers. A malware infection may cause unauthorized access to the database and may compromise its integrity and confidentiality via leakage of details deletion or permanent damage. This may also include denial of access to authorized users or a denial of service attack. Overloads or inefficient performance constraint may compromise database integrity and the data might be susceptible to damage physically (earthquakes, fire, flood) and should be provided with adequate physical protection or have proper backup. Design flaws and invalid data entry can also compromise the integrity and reliability of the database servers. Database Reliability Reliability of a database means that the database provides services for a significant ly long period of time without any fail. It is because database may include data from different sources and a reliable access should be prudent for the database users. Key business data and process information is usually stored in databases and it is very important of DBMS users to have the data protected so that the data accessed is reliable. For this several security measures can be made in order to prevent databases from losing important data through damage or loss (Basta & Zgola. 2011). Database Integrity Database integrity refers to the consistency and the accuracy of data within the database and data warehouse systems. Data integrity is often times dubbed as data quality and data with integrity and a whole structure. There are various types of data integrity that is associated with databases. Physical integrity of a database refers to the immunity of a database system to physical damages such as power failures, earthquakes, floods etc. and that the database can easily be recon structed in case of such catastrophe. Logical integrity of a database is equally vital as its physical counterpart and it entails that a database structure must be preserved and it is evident by the logical integrity of the structure when changes to one field do not put a cascading effect on other fields of the database. For example, the data in each element must be accurate, the data is auditable, there is access control for unauthorized personnel, users are correctly identified and the database must be available for the authorized personnel. Auditability of a databases addresses with the monitoring of who or what accesses the data base or has modified the database itself. Other data base integrity constraints include referential integrity and domain integrity. To ensure data integrity, data values are first standardized using specific data models or types. For this it is important that the data is complete in its business relations, functions, rules and dates and it is protected. Data integrity can also be implemented through other ways than database security where different error checking and validations must be checked in order to provide accuracy of data. For example, a numerical value in the in a date of hiring cannot be one that is ahead of the system date. In its realization, data

Report on end-of-life care provision

Report on end-of-life care provision Task: Think of a service/programme, which you believe could improve the quality of end-of-life care provision and write a report to management, in an attempt to persuade them to implement this service/programme. This report should include a description of the service, the rationale for its implementation and the perceived challenges. It would also be beneficial to show an awareness of any possible limitations of this service/programme and measures to minimize these. To the management, A way to improve the end-of-life care within our health care system would be by implementing the Gold Standards Framework. This framework was developed in 2000 by Dr Keri Thomas; a general practioner with a special interest in Palliative Care. I am writing in order to ask for the implementation of the Gold Standard Framework within our hospitals. The main purpose of this Gold Standard Framework is to provide training to us healthcare professionals and staff in order to enable â€Å"a gold standard of care for all people in the last years of life†. This is a systematic, evidence based way in optimizing patient care nearing end of life provided by healthcare professionals and healthcare workers. One must also state that according to the Department of Healths End of life Care Strategy (2008) they state that all organisations providing end of life care are expected to adopt a coordinated process such as the Gold Standards Framework. This framework also improves the coordination of care between nurses and members of the multi-disciplinary team. This framework focuses on seven key tasks mainly; communication, co-ordination, control of symptoms, continuity, continued learning, carer support and care of the dying. In order for this framework to be implemented successfully one must also evaluate current practice and identify the changes required. One must also identify the eligible patients undergoing palliative care and are at an end of life stage. Health care team meetings must also be organized within the multidisciplinary team. The Gold Standard Framework also aims at identifying and assessing symptoms at an earlier stage. This could be a possible limitation as it might not always be possible to anticipate which patients are during their last year of life. This could be easily tackled by using the prognostic screening tool provided with the Gold Standard Framework and with the help of monthly multi-disciplinary t eam meetings. Callaghan, Laking, Frey, Robinson Gott (2014) identified in their cross sectional study that the prognostic tools assist in identifying patients at an early stage whom would benefit from the Gold Standard Framework . This is a result of monthly discussions that would take place within the multidisciplinary team. Early identification allows enough time for healthcare professionals to determine patients wishes and prepare the patient and the relatives. The healthcare workers would also have enough time to adequately refer these patients accordingly such as palliative care services when needed. In their study conducted results showed the screening guides used would be the first step in implementing and identifying means by which we address patients’ needs. The authors also add that by these prognostic tools one will be able to also identify future anticipated patients whom would benefit from these services. Patients at an end-of-life stage have acknowledged five main goals for improved quality of care; to avoid prolonging dying, reduce the pressure on their families, to maintain relationships with relatives and loved ones and adequate pain and symptom management. Death and dying is a natural process of life but nowadays it is being seen as something to fear. Due to medical and technological advancements these have aided in prolonging life, which has urged many families to delay death and dying of their loved ones. This is a result of families wanting to spend time with their loved ones, this may also result in a far more traumatic event as false hope may be portrayed that life can be maintained. Technological advancements have made it more difficult for the persons implicated. However patients wishes and the caregivers wishes may not always be the same, therefore the implementation of the Gold Standard Framework will aide in supporting family members. Through early identification of the se patients, their wishes and goals would be planned into action and communicated with caregivers. Furthermore this framework will allow patients within the community to die where they would wish. This would make the experience less traumatic for family members as they would have been prepared and reduce the risk of creating false hope. The Gold Standard Framework provides quality improvement training and programmes to healthcare professionals in order to be able to provide gold standard care. This framework also provides tools and measures for support to healthcare professionals; the framework aims to provide on-going assessment to patients, good communication, the ability to improve quality of life and dying with dignity. It is known that a number of admissions to the acute hospital are due to dying patients, with the gold standard model this number is reduced with the help of earlier identification of these patients which would result in reduced hospital admissions. Patients would be identified at an earlier stage and the appropriate care and support would be provided to the patients and family, furthermore these patients would be followed up by community care services as part of the Gold Standard Framework. This framework will also aim to improve the coordination of care by providing better communication and cross-boundary care. As a result of successful completion and implementation of the gold standard model one would also perceive improved skills provided by healthcare professionals and improved confidence in providing care. This would also generate a better improved patient satisfaction throughout. Furthermore the Gold Standard Framework will reduce hospitalization and therefore reduce the cost associated. The Gold Standards Framework would also enable patients to feel secure and supported by planning care ahead. Family and patients would also feel empowered through the increase in communication and through working together with the patient. Support would be provided through the process, healthcare workers would be able to refer patients accordingly to community care services such as respite care, provisions of equipment and practical assistance. Relatives would also be followed thr ough bereavement support, one would have to plan ahead and form a protocol in dealing with relatives and helping them through the bereavement process. This is also stated by Payne (1999) where it is outlined that meeting carers’ needs would be an essential part, providing information, practical help and emotional support would result in a better patient outcome. I believe that with the implementation of this framework one would perceive some challenges and limitations but these can be identified at an early stage. One might find resistance from healthcare professionals to attend the training and meetings required in order to attain the Gold Standard Framework but these can be eliminated as there are various pathways in which one can receive the training. This could be easily negotiated between staff members in order to find the adequate time and place for training and multi-disciplinary meetings. Challenges that might also be associated with this framework may be the increased workload associated with this framework, as a result adequate support services are to be provided. It would also be vital to divide administrative work between co-workers; as a result this would also encourage their participation in professional development activities and within the framework itself. Furthermore the framework should be adjusted to our local services an d requirements; as a result improvements should be done accordingly. The patients informal carers must also be included within this framework, it is vital that they as well are taught and informed. Patients informal carers should also be empowered and assisted at home by Hospice services and community care nurses. These carers must also be trained and educated in what they should expect when their loved ones are dying and what they can do in order to allow the patients to die with dignity. The Gold Standard Framework also allows Advanced Care Planning which also allows the patients to inform care givers what is important to them, their spiritual needs or something they might need to do in order to allow and enable them to die with dignity. Implementing this framework will ensure the best possible care in the final days by anticipating the patients needs and providing the support and coping mechanisms required by the family. As a healthcare professional, the care of a dying patient is never easy and always proves as a challenging experience to all parties involved. However, implementation of the Gold Standard Framework aims at providing the best possible care to all individuals involved within the death of a dying patient. This framework will improve the quality of end-of-life care provided within our community and aiding other services presently provided by Hospice and MMDNA. Furthermore the successful implementation of this framework will also improve outcomes for our patients.

University Foundation :: University Foundation Education Essays

University Foundation The presentation I choose to summarize is Greg Gissendanner’s presentation on the university foundation. Like most of the other presentations in class, Greg used the standard outline of presenting the unit’s history, mission, organizational structure, funding and financial concerns, and current issues. History. Greg showed that while many foundations look fairly similar today, the history of foundation development took on many different forms at different institutions. Greg’s primary examples of Harvard and Rutgers compared stories of how each foundation got its start with early donations (in a foreign currency!) as well as donations of other types – those that we might call in-kind today. These donations of materials and labor were instrumental in getting these two institutions the boost they needed for their continuing growth. Mission. Greg went on to define a â€Å"shared† mission statement of university foundations in general. This shared mission, securing gifts and grants, maximizing donor interest and commitment, and distribution of gifts to the university community, came from five specific mission statements which Greg then shared with the class. These individual mission statements while variable, all seemed to contain this shared definition within them even though they came from a variety of large public institutions. It would have been interesting to compare these with the mission of some smaller publics and also private institutions. Organizational Structure. Greg used a nice technique to discuss the organization structures of university foundations. Instead of just showing several examples, he asked the class to take a look at two universities which he had outlined some basic characteristics such as enrollment, location, cost of tuition, age of institution and endowment. He then asked us how we thought each of their foundations would be organized. It was a good tactic to make us think about what factors might affect the organization of a foundation and why. He went on to give details and his own explanation of why the foundations were organized the way they were. Funding and Financial Concerns. Next Greg discussed how the university foundation is typically funded. He explained that the foundation typically has five funding streams, endowment management fees, unrestricted gifts, gift fee, investment income fee, and a university services fee.

Shopping mall

Unfortunately, life has a way of dictating its own terms to the CEO and they are seldom ones that he expects or desires. Around 10 am, Lukas was dragged away from reviewing sales trends by a phone call. The receptionist had a prospective client interested in the company's products and asked whether she should the call through. The conversation lasted about 40 minutes. He put the phone down annoyed with himself for still not having worked out a procedure for handling prospective clients. Each new caller is put through to him instead of a sales person who could service the client professionally.No sooner had the call ended than the daily grind began. Problems in Getter's retail outlets started springing up like mushrooms. And, as usual, Impressions was the only person deemed capable of resolving them. As if all this was not enough, he had to make decisions connected with export sales (new client, new transaction procedures) and the technology department urgently required his assistance . Last but not least, Lukas had to find time to manage Getter's export department. And so it went on into the evening.The events of the passing day made it clear to Lukas that he had to delegate his mommies sales operations duties, including the retail store network management, to someone else. Lukas cannot bring himself to appoint a Country Sales Director to take over the Coo's duties in that area, even though the company has had a Sales Department for several years. For the time being, Lukas is not only the CEO of Getter but also the Head of the Sales Department. It is patently obvious that this is far too much work for which one person can cope.Delegating part of the sales work to a Sales Director would mean that Lukas could finally perform his duties as Getter CEO much more effectively. He could finally stop worrying about missing out on market opportunities because of his daily routine tasks. Given more time, he might even go a step further and, instead of trawling the market f or opportunities, he could go out and create them for Getter himself. All this, though, requires a clear head. Unfortunately, the decision to appoint a new Sales Director is not an easy one.Getter is a family business established by Lukas Imprecision's parent's and handing over one of its key areas of operation to a total stranger is emotionally difficult. It is an enormous challenge to trust someone with no family ties to be as omitted to the development of the organization as had been his parent's and Lukas himself. Another important decision regarding the recruitment of the new should the position be advertised on the open Job market? From Mushroom Grower to Meat Processing Plant The story of the Mineworkers is that of a typical Polish family business.Their family meat processing plant Getter is currently run by the founders' son Lukas who had gradually taken over the everyday management of the company from his parent's. Getter is classified as a medium-sized company with 144 emp loyees and the organizational structure was becoming more and more elaborate. The family business now consists of two business entities – Getter, a sole proprietorship set up by Mr. and Ms Impressions (Ukase's parent's) and its daughter company Mercy-Meat, a limited liability company established by Lukas himself. Lukas is the CEO of both companies.Getter is engaged in pig, cattle and horse slaughtering, and the fabrication of primal cuts of pork, beef and poultry. The company offers meat cuts (pork and beef quarters) to satisfy the domestic market and individual customer orders. Cured meats processing is another of its key business operations. The past business achievements of Mr. and Mrs. Impressions, and their son Lukas as well, are the direct result of staying true to their chosen path, being consistent in action and remaining open to risk. The Mineworkers started their business soon after they got married.Their first business venture was a mushroom farm which, they built up from scratch. Without any financial resources of their own, they applied for a bank loan, which made it possible to get started. This business was their first opportunity to main experience in company management, including export sales. Over time, however, the business gradually became less profitable as market conditions changed. Eventually, the Mineworkers were forced to make a difficult decision as to what to do next. Their next step was to establish Getter meat plant in 1992, while phasing out the mushroom business.The founders remained unchanged but the activity was completely new. Getter – Change after Change The Mineworkers' choice of business activity was largely influenced by the region in which they were living (a rural area approximately 100 km from Warsaw), as well as a heritage of meat products in Poland in the early sass. They decided to meet the market's needs and taking advantage of their location they founded a meat manufacturing plant which initially deal t primarily in pig slaughtering. Apart from the many obvious opportunities opening up for the company, there were also significant threats that could not be ignored.By entering a new market sector, the Mineworkers were back at square one, both with regard to business contacts and building a market presence. However, they still had the business experience that they had gained while farming mushrooms. Getter dealt primarily in pork production during its first four years of operation and the company distributed its product to meat processing plants. Having researched the prevailing market trends, the Mineworkers came to the conclusion that they would have to do more if they wanted to move their business forward.They soon purchased meat processing technology together with several core product recipes which, according to Lukas Impressions, â€Å"turned out to be â€Å"bluebells†. The production technologies were imported from the West but the product recipes were meats. Employing an expert with extensive experience in a large meat processing Lana was a major decision and one that was to have a huge impact on the success of the business. Drawing on his previous experience, this professional successfully implemented the newly purchased technology, procedures and recipes at Getter.Meat processing commenced in 1996, the year Getter cold cuts meats first appeared on the market. The Mineworkers stayed focused on ensuring that the needs of customers were met while the meat plant was in its early stages of development. Indeed, they were so overwhelmed with keeping their new business alive that they did not recognize future expansion opportunities. Arguably, the volatile and bearish business environment, the radical economic changes taking place and the protracted birth of a market economy in Poland all militated against making long-term plans.Until 2001 , the Mineworkers had remained convinced that their operations would be limited to the local domestic market. Unf ortunately, as they say, change is the only certainty in life. The Mineworkers, despite having worked out a course of action, were once again faced with a crucial decision regarding their company's continued existence. This time the agent generating the change was the forthcoming accession o the European Union, and in particular, its directives regulating the operations of the meat sector adopted in 2001-2002.The legislation set out requirements that meat producers had to meet in order for their products to be sold on the EX. market (the directives stipulated requirements concerning the adjustment of local procedures to EX. veterinary standards and production technology, the implementation of the HACK system and other quality certificates). Any meat producer that failed to adjust its operations to comply with EX. legislation was not permitted to operate after the ruinations period expiring in 2005. This was a major shock to the Polish meat and cured meat producers, including the Min eworkers.By the time new directives were in force, the Mineworkers meat plant had been renovated but it was able to meet EX. requirements only partially, with technological process lines still below required standards. The Impressions family was confronted with the problem of what to do next. They could do nothing and be confined to the domestic market after 2005, and additionally have their output restricted by regulations, or they could modify their operations so hat Getter could sell its products anywhere in the ELI.The Mineworkers held a brainstorming session in which a representative of the next generation – their son Lukas – took an active part. The meeting concluded with a decision to respond to the Ex.'s challenge and not give up. The Mineworkers and their son set about adapting the company's operations to comply with EX. standards. The result was that a new large plant was soon designed. The company decided to finance the investment with EX. funds and a bank l oan. Lukas Impressions prepared an application for EX. funds to subsidies the construction. And so, once again, the Mineworkers, in the words of their son Lukas, â€Å"went for broke†.Construction of the new plant was completed in 2004. The plant was equipped with state-of-the-art technology the family had seen in similar factories in Denmark and Switzerland, and the machinery was likewise purchased from those countries. The new plant had two independent process lines for pork and beef and poultry (these do not come into contact with each other as per plant succeeded in obtaining all certificates required under the applicable EX. Directives including HACK certification. Production was progressively moved to the ewe plant between late 2004 and early 2005.The old premises were then converted into a warehouse and other facilities. It should be noted also that the activities undertaken by the Impressions family went beyond restructuring the company in terms of technology and EX. quality requirements. One important aspect of the change was the recruitment of new staff with appropriate qualifications and experience. In 2004, some 50 new people who had previously worked in plants with similar production systems were employed. One of the most important development steps Getter ever took was to consolidate TTS position on the domestic market by launching its own retail chain.However, development of the retail network was put on hold while the new plant was being built and equipped in line with EX. standards. After 2005, the Mineworkers once again became involved in opening retail outlets and started building their network of wholesale and retail clients. It is interesting to note that Getter does not work with large commercial chains on the domestic market. The reason for this is that the company fears Jeopardizing the goodwill associated with a brand associated with top quality products.The high price the consumer would have to pay for such quality products was another factor that hampered such cooperation. Human Resources Management at Getter The accumulated experiences of Getter with regards to human resources management indicate that filling any knowledge gaps that had been identified within the company has been a core criterion in selecting new employees. This was certainly the case when Getter made the move to expand into cured meats in 1996. A specialist who had the necessary expertise and experience of having previously worked in another meat processing plant was hired.The company owners soon liaised that hiring an experienced professional was the right decision. The same decision was taken when the new HACK certified production plants opened in 2004-2005. Workers previously employed in similar businesses where HACK had been in operation and who possessed the necessary qualifications were hired (approximately 50 people in 2004). Hiring a professional Export Sales Director from another company with extensive past export experience w as another major decision the company made when it launched its export business in 2006.It is worth noting that Getter has not always factored in prior meat industry experience when hiring ewe staff. For instance, none of the staff hired in the Domestic Sales Department had ever worked in the meat business before. These people had to learn the basics of the meat industry from the bottom up. Getter uses a variety of sources and meaner to recruit new staff, depending on need. The current practice for less responsible positions such as lower level production workers is to post Job advertisements and then have the Production Manager conduct a recruitment and selection process.Potential employees are often recommended by existing staff members when Job advertisements are published (but only as required). Many of the candidates now applying for these positions are people returning from abroad and who have gained industry experience in other EX. countries. Meanwhile, personal professional and/or positions. The Export Sales Director (who was not only attracted by the financial incentives but by the challenges and the opportunities for professional development) is a case in point.Lukas realizes that the â€Å"business acquaintance factor† will cease to be sufficient in future and that the company will have to turn to professional head- hunting companies to find senior personnel as confidentiality considerations may ole out Job advertisements as a selection tool. Graph One: Getter's Organizational Structure Lukas is aware that, despite having been successful in building up a good team – evidenced by the relatively low turnover of senior staff and the moderate turnover of junior staff – finding the right people for the right positions, especially senior management positions, is not an easy task.In the case of senior staff, the question of making the right choice is further complicated by the fact that the founders of Getter have been managing the com pany with their son for a long time. Ceding the rower and authority that they have exercised so far has not been easy. Nor will it be easy to entrust the running of any further large elements their business to a stranger. The transfer of obligations to a person from outside the family always Production plants Domestic Sales Department Getting CEO Lukas Impressions Cured meats plant Administration A network of 25 retail outlets Export Department (Mercy-Meat SP. 0. 0. ) Slaughter plant induces stress and uncertainty as to their management style, but the company's rapid expansion leaves the Imprecision's with little choice. Lukas remembers only o well that he and his parent's were responsible for everything when the new plant was launched in 2004- 2005 and that it took a tremendous personal toll on them. In view of the complexity of the venture, they wanted to retain as much power as they could; they wanted to have maximum control over everything that went on within the organization so that they could immediately detect any issues that required improvement.This was a particularly difficult period in their lives. In time outsiders – professionals who began to incrementally take over part of their duties – Joined the many. In 2009, Lukas Impressions was faced with another HER management challenge. His parent's, who were becoming old and infirm, gradually started to withdraw from the business while leaving the company management in the hands of their son Lukas. He was not exactly alone as one of Illus.'s brothers was now in charge of Getter's technical operations, although he was not a member of the top management team.His sister and his other brother are still at school and it is hard to say whether they the time being, Lukas is the only Impressions family member entrusted with full authority over the business and responsible for the future of the family company. Getter's staff management involves a certain amount of trust in its employees and this ha s contributed to the character of the business. This is exemplified by a casual working style and a lack of strict supervision. This approach is rooted to a great extent in the fact that the owners made it a rule to encourage their employees to feel responsible for their work from the outset.Everyone hired by Getter was apprised of his or her responsibilities immediately. This approach also resulted in the staff identifying strongly with the company. Constantly developing and raising the qualifications of its workforce is an important dimension of the Getter approach to HER. To a large extent, this is achieved through the application of internal resources. Junior workers undergo basic training conducted by more senior workers who hold the necessary licenses. Depending on individual needs, higher level personnel may attend external training courses. This, however, is not common.The scope of internal training at Getter is limited and outsourced training is a rarity (e. G. One training course was devoted to acquiring laity certificates). The Getter CEO deems the existing knowledge base satisfactory but staff development and the need to expand organizational knowledge resources are still major issues. After all, the company is continually expanding. That is why one of the most important tasks on the checklist of things to do in the nearest future is to deal with the issue of employee training in a more efficient and well thought-out manner.As far as the motivation of employees is concerned, money bonuses are the prime motivator at present. No motivation system meeting all staff requirements has yet been devised. Nobody is responsible for HER management at the company at present. Any activities that come under this heading are deemed to be staff-related administrative matters and are handled by two people. The Sales Department Lukas Impressions set up a Sales Department to handle domestic sales at the end of 2004 when he returned to the business after completing hi s university education.The core activity of the Sales Department is to manage a network of retail outlets in Ammonias Videodisc. Lukas was the brains behind the project. He came up with the idea of establishing such stores in 2001 when he was studying management. Four stores had already been set up by 2004 but creating the Sales Department accelerated the growth of the network. Twenty five outlets had opened by the beginning of 2010 and there are plans afoot to open even more in the very near future. In 2005, Lukas hired Anna to work in the newly created Sales Department and support the development of the retail network.Anna soon turned out to be a valuable employee. She had relatively little experience in sales and little knowledge of the meat sector, but this was more than compensated for by her openness to new challenges and her willingness to get up to speed on the industry. She acted as Illus.'s assistant and, through working together with him, got to know the rules governing t he meat market and his management style. For his part, Lukas gave her a free hand over a wide range of activities in view of her rapidly expanding competence and knowledge about both the market and the company.He placed and her creative input in the development of the network was what he valued most. Together they recruited competent store managers and sales assistants for their retail outlets. Anna had a good intuition about people and Lukas consulted her when hiring staff. The selected candidates were always the best choice, thanks to Anna's excellent knowledge of the company and her insight. Today, her Job description encompasses managing the retail outlets she is in charge of so that they operate efficiently and effectively.Anna is also involved in setting up new outlets. In late 2009 and early 2010, for instance, she was responsible for the opening of 3 new stores, the selection and recruitment of staff (store manager and 4 to 6 sales assistants in each store), the interior dec oration and the procedures for having them approved by the relevant authorities (e. G. Sanitary authorities). Lukas delegated most of the contacts with the stores' various service providers (from contacts with media suppliers to store equipment producers) to her.Apart from all that, all of the store managers report to Anna and she also manages the remainder of the sales team, which currently consists of two other people (one was hired in 2007 and the other in 2010). There are already enough headaches for her now with 25 outlets and roughly 140 employees. Each is employed as a Sales Representative, receives a monthly salary, and is responsible for approximately 8 outlets. They are monitoring the market trends. This particular market has its own idiosyncrasies and is highly volatile, especially when it comes to prices.The sales representatives have to be alert at all times and cannot afford to take their eyes off the competition. The speed with which Getter can react to market changes depends to a great extent on their vigilance. Anna is clearly the De facto head of the Sales Department and is responsible for the company's retail outlets. Yet it is Lukas who makes all the decisions. He is the one everybody goes to whenever a problem arises and he is the one who comes up with all of the solutions. Anna only takes over once Lukas masticates his solutions to her.But this can take a lot of time and the daily operation of the retail stores is already time consuming enough. Retail Outlets – Key Company Resource Getter owns a network of meat retail outlets which it is intent on developing by opening new outlets and by ensuring that each shop offers high-end customer service, as well as top quality products. Getter shops offer a complete range of pork, beef, poultry and cured meats. The company has supplemented its product range with bread (frequently baked on the premises) and spices to fulfill all the needs of its customers.Getter has been selling a line of CEO meats (a line of 7 â€Å"Premium† high end top quality products with salt as the only preservative) for over a year. Getter guarantees that the meats offered in its retail shops are of the utmost quality. Quality assurance has always been the Impressions families top priority. Getter's top quality products require the best available employees and the requirements laid down for store staff are strict. That they are selling top quality products and that quality comes at a premium is drilled into them from day one.This applies to sales staff as much as it does to store managers. In practice, this meaner that each and every customer should leave the shop knowing that he or she has Just bought a top-quality product. The staff of each shop consists of a manager and between 4 and 6 sales assistants. Remuneration of shop workers is based on commission. Lukas will visit the shops himself occasionally. This is partly to check whether everything is running smoothly and in line with his expectations, but mostly to meet his staff and customers in person.This is what Lukas says of these visits: â€Å"l like to do a little tour of the shops when there is time. It's nice to talk to the staff in arson sometimes and to see how our products are showcased, to listen to what our customers have to say about our meat and to talk to them. I often get a chance to meet the staff hired by Anna in person during these visits. † According to Lukas, the potential of the domestic market is still not being fully exploited given the quality of Getter products. He is considering expanding the Ammonias Videodisc retail chain and increasing domestic sales.The company is planning more retail outlets over the next few years. This will mean more sales representatives. The company would like to have one representative per 10 stores. For practical purposes, this will also mean more problems in the daily operation of the Sales Department and the individual stores. The current sales repre sentatives relate well to the company and problems are rare. Not having full control over their work is one nagging concern he has. The more sales representatives, the more supervision they need.And dealing with this problem will chew up a lot of the Sales Director's time. There are already enough headaches now with 25 outlets and roughly 120 employees. Lukas knows this better than anyone. Some days, every one of the 25 stores will ring him with problems. Everyone knows that Anna is responsible for stores but they still call him. There seems to be a problem in communicating the information that Anna is the person to call for day-to-day problems. This invisible communication barrier will have to go before there can be any more stores.Ukase has also set himself the goal of expanding beyond the existing retail network and establishing a nationwide presence. Virtually all products are sold through company stores. On one hand, because of the high quality of its products, Getter is not in terested in working with large retail chains that value price over quality. On the other hand, reaching wholesale stores and wholesale networks who might be interested in selling Getter's top quality products requires dedicated promotional activities addressed to these stores. Unfortunately, at the moment, there is nobody in the company responsible for market promotion.Apart from a few rudimentary sessions, the company does not engage in this type of promotional activity. There is nobody in the company responsible for producing any kind of catalogue containing a full and up to date product portfolio or for updating the website. Ukase does not eave time to deal with this aspect of the business and all attempts to outsource these services have so far proven disastrous (because, in the Coo's opinion â€Å"website designers cannot meet the company expectations as the company does not know what it wants†).Another key problem is to nominate a sales team member responsible for handl ing prospects and answering their questions. Lukas is adamant that the right person for the Job is not him. A Challenge for the CEO of Getter The business development plans for Getter and the requirements they generate have made it clear to the CEO that the decision to appoint a Sales Director and revealing state of affairs where Anna is unofficially responsible for the department and the retail chain is highly inefficient. Lukas has often found himself, and not Anna, as the primary contact person when problems have arisen.It goes without saying that the decision to have the Sales Department managed professionally has to be taken soon but the question of how to find the right candidate for the position remains unanswered. At first viewing, Anna seems to be the obvious candidate. She has the longest period of service in the Sales Department, she is familiar with the Coo's management style, she knows the company inside out and her intuition has been vindicated on the numerous occasion s that she has selected the best candidates for Getter. She was also actively and effectively involved in setting up the retail chain.Unfortunately, Lukas believes that there is a huge question mark hanging over her. Lukas is uncertain about Anna's future and her commitment to the Sales Department as she is considering having another baby. He knows from prior experience that when her child needs attention, Anna has to leave work to deal with the matter, so having another child would possibly add to this difficulty. Lukas knows that he could be accused of being sexist for thinking this but he suspects every owner of an SEEM goes through this dilemma.He also knows that he should judge Anna's ability to do the Job based on her professional abilities and not on her personal life. He believes that he is an understanding person with a positive attitude towards other people but he wonders if he can let his family business be affected by any competing claims on Anna's time that parenthood b rings. Employing someone from outside of the company might be problematic because of Getter's location. Both the company and the production plant are situated near mall cities like Pullouts or Castro? ¬aka, both approximately 100 km from Warsaw.Another issue with employing an outsider is that the successful candidate would have to pick up the specifics of the company and start thinking â€Å"the Getter way' very quickly. This is crucial as Getter's products are of very high quality, which translates into higher prices, which in turn makes the acquisition of new clients harder than it would be in the case of regular quality meat (large chain stores are more interested in low prices than quality). The potential Sales Director should have experience in the eat industry and a sound knowledge of the market.He or she also needs to have ‘know-how, which is what Getter needs most at this moment. Another question is how would Anna react when she finds out that a new Sales Director i s being recruited from outside? Will this denominate her or, in the worst case scenario, prompt her to leave the company? Lukas has to decide how to conduct the recruitment process and what resources should he use – head hunters, press advertisements or some other option? The CEO is also faced with the challenge of devising and implementing effective control mechanisms for the new Sales Director ND the Department.On one hand, these measures should give the director a large degree of autonomy, but on the other they need to give Lukas a sense of security that the department is working effectively and that the results meet the expectations of the company's owners. This is especially important given that the development of the retail outlets is one of Getter's key objects. Lukas feels that it is important for the new monitoring mechanism not to Jeopardize its identity of a family company and great deal of freedom but, at the same time, he has made sure that everyone knows the pre cise scope of their responsibility.Impressions is aware that the company's further growth may render this approach inadequate and make effective control mechanisms necessary. Ukase has attempted to make internal company communication more formal. In view of the specificity of the market and the considerable price fluctuations of meat products, management needs to be apprised of such matters as soon as new information becomes available if the company is to function effectively. The solutions adopted tussah have proved ineffective. The current regimen of sales staff meetings held every Monday or every other Monday is not producing the expected results.Either the meetings are cancelled because something urgent crops up or the volume of data collected by the sales representatives is so great that it is difficult to extract the most important facts and figures. The next area that needs to be worked out is the design and implementation of support procedures for the retail outlets. Some pr oblems are not limited to a single store, as can be seen from the company's track record. Therefore, the development of a single manual or code of conduct containing ways of dealing with the most frequently encountered problems would streamline the work of both store managers ND Sales Department staff.It would also give them more time to spend on other tasks. The Sales Director would also benefit as he or she could finally focus on expanding the retail chain and looking for new locations. Officially delegating the management of the Sales Department onto a newly appointed manager wo

Romeo and Juliet Act 3 Scene 5

Romeo and Juliet Romeo and Juliet are from two prominent and feuding families who reside in the city of Verona, a real city in northern Italy. As far as the audience are aware, they are their parents’ only offspring, the only other ‘children’ in the family are Benvolio and Tybalt, cousins to Romeo and Juliet respectively.As only children, their parents are naturally protective of them – Juliet’s father, especially. Towards the beginning of the play, in Act 1, Scene 2, Paris asks Capulet for permission to marry his daughter. In Elizabethan times (when the play was written and performed), it was the job of the father to give away the daughter, as if she were a present or his property, rather than her own person.Rather than just give away his daughter to Paris, a young nobleman, kinsman to the prince, and someone who would be seen as a ‘good catch’ for a husband, he tells him: ‘But going o’er what I have said before, My child i s yet a stranger in the world, She hath not seen the change of fourteen years, Let two more summers wither in their pride, Ere we may think her ripe to be a bride’ From this speech that Capulet is protective of his daughter, and whilst he wants her to marry a fine man (she tells Paris to come back in two years), he doesn’t want her to grow up too quickly.It would appear that he has her best interests at heart. In the following scene, we first see the relationships between Juliet and her nurse and mother. Her mother seems somewhat out of touch with her daughter, having to ask the nurse to find her†¦ (‘Nurse, where’s my daughter? Call her forth to me’) and doesn’t seem to be able to talk to her daughter, other than through the nurse or in her presence ‘This is the matter:–Nurse, give leave a while, We must talk in secret:–nurse, come back again; I have remember'd me, thou's hear our counsel.Thou know'st my daughter's of a pretty age.. ’ However, she does appear to have some consideration for her daughter’s feelings and wishes, as she asks her what she thinks of marrying the nobleman, and to start thinking about marriage; she also makes her speech a little more personal by putting in some of her own experience (that she was a mother at the age her daughter now is): ‘Well, think of marriage now; younger than you, Here in Verona, ladies of esteem, Are made already mothers: by my ount, I was your mother much upon these years’ Whereas Juliet seems to respect her mother (first referring to her as ‘Madam’ rather than, perhaps, mum or Mother), she seems to be more at ease talking to her nurse . It would appear that Juliet and her nurse have always been close†¦ even to the point of the nurse taking over the traditional mother’s job of breastfeeding her child.She makes a reference to this in the same scene: ‘And she was wean'd,–I never shall f orget it,–Of all the days of the year, upon that day: For I had then laid wormwood to my dug,’†¦Ã¢â‚¬ËœWhen it did taste the wormwood on the nipple Of my dug and felt it bitter, pretty fool, To see it tetchy and fall out with the dug! ’ Above, the nurse talks of breastfeeding Juliet. This is, of course, very unusual in this day and age, but not quite unheard of in Elizabethan times. The fond fashion in which the nurse remembers this, however, seem to indicate that Juliet and the nurse have a strong relationship.The fact that she was breast-fed by her nurse rather than her biological mother hints that perhaps the nurse was (and is? ) more of a mother to her than Lady Capulet. The nurse also seems friendlier than Lady Capulet – by saying things such as ‘Amen, young lady! Lady, such a man as all the world – why, he's a man of wax’ and‘ Go, girl, seek happy nights to happy days’, she seems to be more excited about Parisâ €™s proposition than Lady Capulet. Act 3, scene 5 in some ways seems a distorted reflection of Act 1, scenes 2 and 3.Capulet has arranged to marry Juliet off to Paris, and once again it is Lady Capulet that has the job of telling her. However, the Capulets’ stances on Juliet regarding marriage have changed. Instead of wanting to protect his daughter from an early marriage, Capulet is now the one trying to rush her into it. Likewise, her mother, rather than asking Juliet for her thoughts on the matter, is telling her what is Going to happen. Juliet has just spent her wedding night with her beloved and now husband, Romeo. He has been banished to the city of Mantua for avenging the murder of his friend Mercutio.The scene starts on quite tense grounds, as Juliet has almost been caught with her lover, who is a sworn enemy of her family and faces execution if found in Verona. Simply Romeo being in the house is enough to create some tension – that Juliet is crying heighte ns this tension. Juliet’s mother shows herself to be a little insensitive by effectively telling her daughter that crying isn’t going to bring anyone back, and that it shows her to be a bit stupid: ‘Therefore, have done: some grief shows much of love;But much of grief shows still some want of wit. Lady Capulet then shows her ignorance of Juliet's marriage and feelings for Romeo by telling Juliet not to weep for Tybalt’s death, but that Romeo lives. Romeo is referred to as the ‘villain’ several times – this adds emphasis to the fact that the Capulets see Romeo as a bad person. Juliet mutters, aside to the audience, that she believes that Romeo and ‘villain’ are ‘many miles asunder’. This confirms to the audience that Juliet and her mother have opposing views. Lady Capulet continues, calling Romeo a ‘traitor murderer’ and threatens to send someone to Mantua to murder Romeo.The audience do not want to see Romeo be murdered, now that they can see how in love he and Juliet are. Shakespeare then very cleverly crafts a speech for Juliet that has dual meaning. ‘Indeed, I never shall be satisfied With Romeo, till I behold him–dead– Is my poor heart for a kinsman vex'd. Madam, if you could find out but a manTo bear a poison, I would temper it;That Romeo should, upon receipt thereof,Soon sleep in quiet. O, how my heart abhors To hear him named, and cannot come to him.To wreak the love I bore my cousin Upon his body that slaughter'd him! ’ The punctuation at the beginning can be altered to sound differently to the audience than Lady Capulet would hear it. It could be read ‘Indeed, I never shall be satisfied with Romeo, till I behold him, dead – [dead] is my poor heart for a kinsman vex’d’,where the kinsman is the slaughtered Tybalt†¦ or ‘Indeed, I never shall be satisfied with Romeo, till I behold him. Dead is my poor heart †¦a kinsman vex’d’†¦ where Romeo isn’t dead, just a kinsman (husband) vexed (in distress).She says that if she could find a poison that would let Romeo ‘sleep in quiet’, she would temper it. Whereas Lady Capulet would see this as her daughter wanting to poison Romeo and kill him, the audience may take it as her wanting to take Romeo’s troubles (i. e. their separation) away so that he can sleep peacefully at night. More observant members of the audience may also link this to the ending of the play, where Juliet temporarily poisons herself in an effort to solve her and Romeo’s problems. When Juliet says that her ‘heart abhors to hear him named, and cannot come to him.To wreak the love [she] bore [her] cousin upon his body that slaughter’d him’, her mother takes this as not being able to lay her hands upon him†¦ but the audience obviously realises that she means that it hurts her to hear his name and not be able to be with him†¦ perhaps even to get sexual gratification out of him. The audiences may well be shocked by these lusts that are well beyond her years – remember that she is only 13. The tension at this point would be building, as Juliet is playing a dangerous game by playing with her words like this.The indication that Juliet wants to ‘wreak her love upon him’ may also have been quite shocking†¦ audiences of the time would not have been so exposed to such blatant references to sins of the flesh. When Lady Capulet declares that Juliet’s father has arranged a marriage for her in a few days, the audience may feel a quick dropping sensation in their stomachs – for they know that Juliet is already married – and therefore cannot marry Paris – and that this means that the secret marriage between Juliet and her Romeo may be discovered.She also once again shows her ignorance of Juliet’s true feelings by being under the impression that the marriage will cheer Juliet up – not make her problems worse. She uses repetition of the word ‘joy’ here to emphasise what she presumes Juliet should be feeling. Juliet strikes back by saying: ‘Now, by Saint Peter's Church and Peter too, He shall not make me there a joyful bride. I wonder at this haste; that I must wed Ere he, that should be husband, comes to woo.I pray you, tell my lord and father, madam, I will not marry yet; and, when I do, I swear, It shall be Romeo, whom you know I hate, Rather than Paris. These are news indeed! ’ Juliet swears by Saint Peters Church and Peter too’ – Elizabethan audience wouldfind this blasphemous and shocking. She also throws her mother’s term ‘a joyfulbride’ back at her, and questions her parents wishes by saying to the effect of ‘I’mwondering about you’re wish to marry me off to someone who hasn’t even botheredto court me’ †¦ then downright defies them by saying that ‘I will not marry yet’.In Elizabethan times, daughters were seen as their parents’ (and especially father’s)property, so it would have been seen within Capulet’s rights (if, perhaps, a little unfair) to ‘give away’ his daughter. The last three lines of the dialogue are broken up strategically with commas, which drag out the speech and make it seem much more powerful and effective than if it was read without these breaks. The whole speech, whilst not quite being disrespectful, is defiant and directly challenges Juliet’s parents’ wishes.The audience will feel now as if the tension is coming to a peak, as society absolutely demanded that children abided by their parent’s wishes, and that even though the marriage can’t go ahead, Juliet will be punished for trying to prevent it. When Capulet enters, he appears in a fine mood, but this soon changes when his wife inf orms him of their daughter’s wishes. She says that she wishes ‘the fool were married to her grave’†¦ this is the first sign of the rift created between Juliet (the younger generation) and her parents (the older generation).Capulet enquires of Juliet's motives for not marrying Paris with the following ‘Soft! take me with you, take me with you, wife. How! will she none? doth she not give us thanks? Is she not proud? doth she not count her blest,Unworthy as she is, that we have wrought So worthy a gentleman to be her bridegroom? ’ Here, Capulet shows his apparent displeasure that Juliet isn’t thankful for her father’s arranging of this marriage – saying that she should be proud and count herself as blessed – this shows Juliet and her father’s relationship as starting to waver.He also says that Paris is ‘so worthy a gentleman’, but that she is ‘unworthy’†¦ indicating, perhaps, that he gives Paris more credit than his daughter. This shows the audience something about their true relationship and how much he values her. Bear in mind his conversation with Paris in act 1, scene 2 – where Capulet was protective of his daughter, and talked of her more like a person – whereas now he is ‘giving her away’ as if she were property. ‘Not proud, you have; but thankful, that you have: Proud can I never be of what I hate; But thankful even for hate, that is meant love. As we can see, Juliet's relationship towards her father is quite different. Even though she can’t like that he's arranged a marriage for her, she still respects him and is thankful that he has arranged a wedding for her in an attempt to cheer her up –because it was meant well. This makes Juliet, the child in this scene, seem instantlyvmore likeable to the audience – which makes anyone who tries to hurt Juliet seemless likeable. From the following person onward s, this person is Capulet: ‘How now, how now, chop-logic!What is this? ‘Proud,' and ‘I thank you,' and ‘I thank you not;' And yet ‘not proud,' mistress minion, you,Thank me no thankings, nor, proud me no prouds, But fettle your fine joints ‘gainst Thursday next,To go with Paris to Saint Peter's Church,Or I will drag thee on a hurdle thither. Out, you green-sickness carrion! out, you baggage! You tallow-face! ’ Capulet now starts verbally assaulting his daughter, due to her not wishing to have amarriage to a man she does not know forced upon her.After calling her illogical, hethrows her own words back in her face, mocking her, telling her not to bother thanking him but just to be ready to marry Paris – because he will drag her to the church regardless. He finishes by aggressively insulting her. The way Shakespeare chooses to rapidly change Capulet’s mood like this makesCapulet appear volatile and dangerous. The audience by this point in the play havealready grown to side and empathise with Juliet, so they will oppose anything thatthreatens her. As with Juliet’s speech, the punctuation drags out the long sentences in this block of dialogue, and makes it more powerful.The speech also starts in the iambic pentameter, which follows the rhythmic beating of your heart, but then goes outslightly towards the end†¦ this can be seen to show that Capulet is getting more and more worked up in his determination to control his daughter and starting to lose control. Shakespeare also uses direct address (‘mistress minion, you’) to make the speech seem more direct and focused; asyndetic listing to make his list of words to throwback at Juliet appear longer; poetic word-play to make the speech more interesting; fricative alliteration, and violent verbs such as ‘drag’ to make the speech more powerful.Until this point it seems that there may be a chance for Juliet to brush the wedding as ide and perhaps convince her parents to like Romeo – however, after this, there seems to be very little chance of that happening. The tenseness in the audience shifts from the state of Romeo and Juliet’s marriage to concern for Juliet’s welfare . After this outburst, Lady Capulet asks her husband if she is mad – although she doesn’t appear much of a mother, this may suggest that she holds her only daughter in higher regard than her husband does.It seems that perhaps this relationship isn’t quite as bad as it previously appeared. However, by trying to calm her husband, she may anger him further – this, coupled with the knowledge that Lady Capulet too thinks that this is perhaps getting a little out of hand, creates yet more tension. ‘Good father, I beseech you on my knees, Hear me with patience but to speak a word. ’ [She kneels down]’ Juliet now pleads with her father on her knees. The audience really feel the tens ion now, as it seems that the relationship between Juliet and her father are coming to the point of no return.Kneeling down is also a very dramatic and meaningful gesture -she is putting herself at her father’s mercy. ‘Hang thee, young baggage! disobedient wretch! I tell thee what: get thee to church o' Thursday,Or never after look me in the face:Speak not, reply not, do not answer me;My fingers itch. Wife, we scarce thought us blest That God had lent us but this only child; But now I see this one is one too much, And that we have a curse in having her:Out on her, hilding! ’ It is at this point that Capulet really loses control. At this point the audience may startwondering how far Capulet will go.He makes references to her being killed (‘hangthee’), calls her a ‘disobedient wretch’, and directly threatens her – warning her never to look him in the face again if she isn’t at the church to marry Paris on Thursday. Heends by ordering her to be quiet – repetition of imperative commands are used here for emphasis. He also goes as far as saying that he wishes she had never been born – a shocking thing for him to say at his child. After Juliet has put herself at her fathers mercy by kneeling at his feet, to be cursed in such a manner is obviously a huge shock to the audience, and the tension is beginning to peak.Tension has been sustained for quite a long period of time now, and the audience will most likely be on the edges of their seats in anticipation for what will happen to Juliet and how this squabble will be resolved. Luckily, at this peak, the nurse decides to join the quarrel, siding with Juliet, whom it was mentioned that she was close to earlier. She stands up to her employer on Juliet’s behalf, and tells him that he is the one in the wrong: ‘God in heaven bless her! You are to blame, my lord, to rate her so. The nurse feels that defending Juliet, who is essentially just a girl she is employed to mind, is worth losing her job, tells us a lot about how strongly the nurse feels about this girl. Capulet then tells the nurse to be quiet, and dismisses her as a gossiper. The nurse changes tactics slightly and becomes more polite and diplomatic, saying that she‘speaks no treason’ and asks him politely for permission to talk (‘may not onespeak? ’). Capulet, however, is still in a foul mood, so calls her a ‘mumbling fool’ andtells her to be quiet.Lady Capulet, whilst not being on Juliet’s ‘side’, speaks in her favour as she tellsCapulet that he is being ‘too hot’ – showing that even though her husband’s word islaw, she still cares somewhat about her daughter. There is more relationship-relatedfriction, as now Lady Capulet puts herself in danger of antagonising her husband. Whilst this isn’t friction between adults and children, it is still tension that theaudience may feel. Capulet then dives into his most intense, aggressive and fuelled speech – or,perhaps more appropriately, outburst – of the scene and perhaps even the entireplay. God's bread! it makes me mad: Day, night, hour, tide, time, work, play, Alone, in company, still my care hath beenTo have her match'd: and having now provided A gentleman of noble parentage,Of fair demesnes, youthful, and nobly train'd,Stuff'd, as they say, with honourable parts, Proportion'd as one's thought would wish a man; And then to have a wretched puling fool, A whining mammet, in her fortune's tender,To answer ‘I'll not wed; I cannot love, I am too young; I pray you, pardon me. But, as you will not wed, I'll pardon you:Graze where you will you shall not house with me: Look to't, think on't, I do not use to jest. Thursday is near; lay hand on heart, advise: An you be mine, I'll give you to my friend; And you be not, hang, beg, starve, die inthe streets, For, by my soul, I'll ne'er acknow ledge thee, Nor what is mine shall never do thee good:Trust to't, bethink you; I'll not be forsworn. ’ Capulet starts off with an exclamation (‘God’s bread! ’) and lists the times he’s cared for her asyndetically for impact and to draw them out.The actor could possibly raise his voice list item by list item here to build tension. He goes on to rant about how he has ‘provided her’ with a ‘gentleman of noble parentage’, and other traits so desirable in the Elizabethan era – building up Paris’s image, acting proud that he has been able to ‘catch’ this man for his daughter†¦ almost holding him in awe, even – and then curses his daughter for suggesting that she will not marry him. He refers to Juliet – his own daughter – as a wretch and a ‘whining mammet’.He mocks her by throwing her own words back at her – somewhat childishly as many of the things she hasn ’t actually said and Capulet has just presumed or exaggerated(such as ‘I cannot love’, ‘I am too young’ etc). This shows that he has little respect at her and is determined to get at her, regardless of what she has actually said. He threatens to throw her out: ‘Graze where you will you shall not house with me’ -he also uses the word ‘graze’ here in place of ‘live with’, reducing her to the level of cattle – and warns her that he is not joking about this by saying ‘I do not use to jest’.He then tells her that she is his property (‘And you be mine’), and that he can use her as property as he ‘gives [her] to [his] friend’. He finalizes the raving speech with his wish that she should die or live a life of misery (‘hang, beg, starve, die in the streets’ – a syndetic listing again here, used as if Capulet’s thoughts are so fuelled that he feels h e must rush to spit them out) if she disagrees with him. The audience, who side with Juliet, will by now have a deep disliking of Capulet. Juliet turns to her mother. Is there no pity sitting in the clouds,That sees into the bottom of my grief? O, sweet my mother, cast me not away! Delay this marriage for a month, a week;Or, if you do not, make the bridal bed In that dim monument where Tybalt lies. ’ Here Juliet wails to the heavens, before begging her mother not to disown her as her father has done. She pleads to her mother to delay the marriage for a short period of time – going as far as suggesting that would commit suicide. Ironically, at the end of the play, Juliet and Romeo die together in ‘a tomb belonging to the Capulets. The watching audience knows that she wishes to delay the marriage to give her time to think things over and sort out her marriage to Romeo – however, the audience also knows that Lady Capulet doesn’t know that this is the c ase, and that she probably thinks Juliet is being a little childish. However, her mother replies with: ‘Talk not to me, for I'll not speak a word: Do as thou wilt, for I have done with thee. ’ By refusing to talk to her daughter from that moment onwards, Lady Capulet effectively lands the fatal blow to the Capulets’ previously good stance with the audience.After Capulet tries to protect his daughter from an early, restrictive marriage, and then his wife siding somewhat with his daughter as she tried to gently calm him, their change in the face of the audience is quite remarkable. Romeo and Juliet are the ‘heroes’ and focus of the play; the older generation of the Capulets can now be seen by the audience as the villains. Juliet then turns to her nurse in desperation. Throughout the play so far, the nurse has been unwaveringly loyal to Juliet and has wanted for her only what she thinks is for the best.However, after asking for consolation and for a way to prevent the marriage, the nurse says: ‘Faith, here it is. Romeo is banish'd; and all the world to nothing,That he dares ne'er come back to challenge you; Or, if he do, it needs must be by stealth. Then, since the case so stands as now it doth, I think it best you married with the county. O, he's a lovely gentleman! Romeo's a dishclout to him: an eagle, madam, Hath not so green, so quick, so fair an eye As Paris hath. Beshrew my very heart, I think you are happy in this second match, For t excels your first: or if it did not,Your first is dead; or 'twere as good he were, As living here and you no use of him. ’ Instead of her expected reply of consolation and a method of preventing the marriage and rejoining with her husband, the nurse reminds Juliet that Romeo has been banished and won’t dare come back to see her, at least not without it being in secret. She continues, saying that she believes that in the current light of things, it would be best for Juliet to marry Paris, this man who, although noble, barely knows her, if it all.She compares Romeo to a dishcloth and Paris to an eagle – quite offensive and complementary comparisons respectively. Even though the nurse is talking sense, this is not what the audience want to hear at this point. By telling Juliet that she should leave someone that the audience love for someone that her father is forcing her to marry on threats of violence makes her almost as bad has the Capulets. The next few lines of dialogue are where Juliet and the audience finally realise that it’s the younger generation versus the older generation: ‘ JULIET Speakest thou from thy heart? Nurse And from my soul too; Or else beshrew them both.JULIET Amen! Nurse What? JULIET Well, thou hast comforted me marvellous much. Go in: and tell my lady I am gone, Having displeased my father, to Laurence' cell,To make confession and to be absolved. Nurse Marry, I will; and this is wisely done. ’ After check ing that the nurse truly means what she says (‘Speakest thou from thyheart? ’), Juliet exclaims ‘Amen! ’ What she really means is ‘so be it’†¦ this is the point where she decides to forsake any adult advice and try and sort things out for herself. The nurse doesn’t understand, but the audience does – this reinforces the idea that the way the younger generation and udience think is now different from the way the adults think. She still has respect for her father and her religion, because she says ‘Having displeased my father’†¦ ’make confession and to be absolved’ – or so it seems. After the nurse exits and Juliet is left alone, she makes one last emotional speech to the audience: Ancient damnation! O most wicked fiend! Is it more sin to wish me thus forsworn,Or to dispraise my lord with that same tongueWhich she hath praised him with above compareSo many thousand times? Go, counsellor;Th ou and my bosom henceforth shall be twain.I'll to the friar, to know his remedy: If all else fail, myself have power to die. ’ Juliet now renounces her faith in god, saying that ‘[the nurse] and my bosom henceforth shall be twain (split apart)’. There is another suicide reference at the end of this dialogue. This increases tension back from the level it sunk to after Juliet’s parents left. Because of the actions and words of the older generation in the Capulet household, Juliet is contemplating suicide. This makes the audience angry with the adults. After this scene, Juliet goes to see the only adult left that she trusts – Friar Lawrence.He gives her a draft of sleeping potion, planning to fake her death so that she can escape and be alone with her Romeo, at least until things get straightened out. Unfortunately, Romeo doesn’t receive Lawrence's message explaining the situation to him, and thinks that Juliet is indeed dead. In his mad grief, he rushes to the Capulet family tomb to take one last look at his late wife, and meets Paris there. After a struggle, Paris is killed, and Romeo poisons himself. Juliet awakes soon after, and after dismissing the Friar who comes to offer someform of consolation, gives her Romeo one last kiss, and stabs herself with his dagger.Afterwards, Capulet, Montague, Friar Lawrence and the prince meet outside, and the friar reveals the story to all parties. Only at the end, after their offspring are dead, do they realise their errors. Act 3 scene 5 affects the rest of the play quite dramatically. If marriage wasn’t aboutto be forced upon Juliet, she wouldn’t have needed to take quite such drastic steps to reunite herself with her secret husband, and the deaths of Romeo, Paris and Juliet could all have been avoided.All that Capulet needed to do was to ask his daughter of her opinion before arranging her to be married, or for Lady Capulet to respectJuliet's wishes to delay the marr iage for a month so that she could get thingsstraightened out. In the end, the feuding families of Montague and Capulet finally settle their differences, at a price – as prince states at the end of act 5, For never was a story of more woeThan this of Juliet and her Romeo. ’ To put the play into context, readers must understand some things about Elizabethansociety.Elizabethan society was what is known as a patriarchal society – that is, a societygoverned by men. Women had very little individual power or influence, and fatherswere seen as the head of the household and were to be obeyed. Daughters wereregarded as possessions of their fathers – something that could be ‘given away’ to acandidate that the father decrees as suitable. This would have made Juliet's arguing with her father very unorthodox and shocking –woman, arguing with her father , the man who possessed her . Children wereexpected to obey adults at all time – their wor d was law.Adults and children didn’thave the sorts of friendly, easygoing relationships that they we enjoy today – childrenwere to obey and not have strong opinions or an unhealthy amount of free will – bothof which Juliet possesses. Religion was also a big part of Elizabethan society. Marriage was seen as a holyevent and was also a big family event. For Juliet to have had a rushed wedding withvery few people (and no family members) present would have been very unusual tothe Elizabethan audience. The idea of suicide would also have been much more shocking to an audience in theElizabethan era.Whereas nowadays suicide is seen as taking your own life,Elizabethans had the added shock of a woman going against gods will. Towards the beginning of the scene, Juliet expresses quite explicitly that she wouldlike to ‘wreak her love upon Romeo’s body’. In these times, people are quitesaturated with references to sex and love in the media, but at the time Shakespearewrote this play, the topic was considered taboo. Audiences would have beenshocked at Juliet’s seemingly ‘unquenchable lust’. However, the scene isn’t quiteenough to repulse the audiences – it is just enough to get them excited and feel asense of risk.I think that Shakespeare was successful in creating tension with his presentation of relationships in act 3 scene 5 of Romeo and Juliet. There is already some tension inthe play, which is built upon when Lady Capulet narrowly misses catching Romeo inher daughter’s room, and Juliet dangerously plays with her wording to give it dualmeanings. The relationship heightens yet more when Juliet defies her parents bystating that she will not marry the man her father has chosen for her, and reaches apeak as her father starts hurling abuse and threats at her.

John Stuart Mill V. HG Wells essays

John Stuart Mill V. HG Wells essays In the coming of the 20th century many attitudes began to change. Views traditionally held started to be questioned. This is most evident in the literature of the time. Many wrote about social change in various forms. Mill in his book The Subjection of Women challenged the long held belief that women were inferior. He used examples from society to show that other injustices were righted and so to should the subjection of women. Wells? book The Time Machine was a warning to people about the consequences of further social wrongs. Together they lay an The main topic in The Subjection of Women is obviously the treatment of women. Despite this Mill also comments on other aspects of society. He does not solely concentrate on women's rights. This allows a comparison to other works about different subjects. Wells only briefly addresses women in his book, but we can still compare the two on different ideas. Mill starts discussing how power is doled out. He submits that in older times power was taken by those with greater force. Might makes right, is the gist of his argument. He calls this a, ?... primitive condition ...?(Mill 7). In more civilized times, he contends, this should not be so. The need for physical superiority is gone and this tradition of dominance over women should be ended. Wells also addresses this in his work. In the future his time traveler sees that future humans are still subject to the idea that physical superiority still counts. The Eloi are delicate creatures that no longer are strong or brave. There hasn't been any need for physical readiness for generations of Eloi. This ends up being there downfall. Their inability to defend themselves has subjected them to fearing the Morlocks. The Morlocks now controlled the planet because they were physically Physical superiority was the origin of class differences. As rich men could hire people to fight and have bette...

The John Peter Zenger Trial

The John Peter Zenger Trial John Peter Zenger was born in Germany in 1697. He immigrated to New York with his family in 1710. His father died during the voyage, and his mother, Joanna, was left to support him and his two siblings. At the age of 13, Zenger was apprenticed for eight years to the prominent printer William Bradford who is known as the pioneer printer of the middle colonies. They would form a brief partnership after the apprenticeship before Zenger decided to open his own printing shop in 1726. When Zenger would be later brought to trial, Bradford would remain neutral in the case.   Zenger Approached by Former Chief Justice Zenger was approached by Lewis Morris, a chief justice who had been removed from the bench by Governor William Cosby after he ruled against him. Morris and his associates created the â€Å"Popular Party† in opposition to Governor Cosby and needed a newspaper to help them spread the word. Zenger agreed to print their paper as the New York Weekly Journal. Zenger Arrested for Seditious Libel At first, the governor ignored the newspaper which made claims against the governor including his having arbitrarily removed and appointed judges without consulting the legislature. However, once the paper began to grow in popularity, he decided to put  a stop to it.  Zenger was arrested and a formal charge of seditious libel was made against him on November 17, 1734. Unlike today where libel is only proven when the published information is not only false but intended to harm the individual, libel at this time was defined as holding the king or his agents up to public ridicule. It did not matter how true the printed information was. Despite the charge, the governor was unable to sway a grand jury. Instead, Zenger was arrested based on prosecutors’ â€Å"information,† a way to circumvent the grand jury. Zengers case was taken before a jury. Zenger Defended by Andrew Hamilton Zenger was defended by Andrew Hamilton, a Scottish lawyer who would eventually settle in Pennsylvania. He was not related to Alexander Hamilton. However, he was important in later Pennsylvania history, having helped design Independence Hall. Hamilton took the case on pro bono. Zengers original lawyers had been stricken from the attorneys list due to the corruption that surrounded the case. Hamilton was able to successfully argue to the jury that Zenger was allowed to print things as long as they were true. In fact, when he was not allowed to prove that the claims were true through evidence, he was able to eloquently argue to the jury that they saw the evidence in their everyday lives and therefore didnt need additional proof. Results of the Zenger Case The result of the case did not create a legal precedent because a jury’s verdict does not change the law. However, it had a huge impact on the colonists who saw the importance of a free press to hold the government power in check. Hamilton was lauded by New York colonial leaders for his successful defense of Zenger. Nonetheless, individuals would continue to be punished for publishing information harmful to the government until state constitutions and later the US Constitution in the Bill of Rights would guarantee a free press. Zenger continued to publish the New York Weekly Journal until his death in 1746. His wife continued to publish the paper after his death. When his eldest son, John, took over the business he only continued to publish the paper for three more years.

The Amount of Hours Required to Pass the Bar Exam

The Amount of Hours Required to Pass the Bar Exam When you sit down to study for the bar exam, it is likely you will get a bunch of feedback from other law students and friends as to how much you are supposed to study for the exam.  I have heard it all! When I was studying for the bar exam, I remember people proudly claiming they were studying twelve hours a day, leaving the library only because it closed. I remember folks being shocked when I told them I was taking Sundays off. How was that possible? There was no way I was going to pass! Shocking news: I passed- only studying until about 6:30 p.m. in the evenings and taking Sundays off. How much you need to study for the bar exam is a critical question. I have seen people understudy and fail, for sure. But I have also seen people over-study for the exam. I know, hard to believe, right? Over-Studying and Burnout Can Cause You as Many Problems as Under-Studying When you over-study for the bar exam, you are likely going to burn out quickly. You need adequate time to rest and recover when you are studying for the bar. Studying every waking hour of every day is going to lead you down the road of not being able to focus, being overly exhausted, and just not being a productive studier. For most of us, we cannot productively study that many hours a day. We need breaks to rest and rejuvenate ourselves. We need to get away from the desk and the computer and move our bodies. We need to eat healthy food. These things all help us do better on the bar exam, but they can’t be done if you are studying twenty-four hours a day, seven days a week (okay, I know that is an exaggeration, but you get what I mean). So How Do You Know How Much to Study? Perhaps it is easy to tell if you might be over-studying, but how can you tell if you are studying enough? This is a very personal decision, one that takes a lot of reflection on the process. I think a good first parameter is that you need to study about 40 to 50 hours a week. Treat the bar exam like a full-time job. Now that means you need to actually study 40 to 50 hours a week. That doesn’t count hours that you are chatting with friends in the library or driving to and from campus. If you aren’t sure what 40 to 50 hours a week of work really feels like, try tracking your time (since you will have to do that at your future law job anyway!). What you may find when you do this exercise is that you aren’t actually studying as many hours as you thought you were. That doesn’t mean you add more study hours; that means that you need to be more efficient with your study time. How can you maximize the number of hours you are on campus working? And how can you maintain focus during those hours? These are all critical questions to get the most out of your days. What If I Can Only Study Part Time? How Many Hours Do I Need to Study Then? Studying part time is a challenge, but it can be done. I encourage anyone studying part time to study at least 20 hours a week and study for a longer preparation period than the typical bar prep cycle. If you are studying for the bar for the first time, you may need to think carefully about making enough time to review the substantive law and also to practice. You may find yourself eating up all of your limited study time by just listening to lectures. But unless you are an auditory learner, listening to lectures isn’t going to get you very far, unfortunately. So be smart about which lectures you listen to (just the ones you think will be most helpful). If you are a repeat taker, best to leave those video lectures alone when you have only limited time to study. Instead, focus on active learning of the law and practice. It is possible that not knowing enough law was the reason you failed, but it is also likely that you failed because you didn’t practice enough or didn’t know how to execute the bar questions in the best possible way. Figure out what went wrong and then develop a study plan that will allow you to get the most out of your study time. Remember that it isn’t really about how much you study, but the quality of the study time you put in.

Article on Demand and Supply Model Essay Example | Topics and Well Written Essays - 250 words

Article on Demand and Supply Model - Essay Example Nevertheless, one of the major reasons behind these frequent price hikes is increase in global cotton demand by textile firms (after improvement in global economic outlook), which is not matched due to shortfalls in supply after reduction in global cotton production. The cotton (and yarn) prices at New York cotton market have been increasing due to this demand / supply imbalance that subsequently lead to increase in prices of finished products (readymade garments, unstitched cloth, towels etc.). It is worth mentioning that there are three major cotton growing nations / producers in the world namely Pakistan, India and China. The flooding in Pakistan followed by bad weather in China and India led to depletion of cotton crops. Consequently, the cumulative global production figures came down, while the demand side recorded strong recovery since this is considered as the beginning to the end-of-recession. The high demand then pushes prices upward in New York market, where prices of cotto n futures have already touched record peaks. Indeed, the upward trend in prices started from July 2010 and over 80% increment was recorded till November 2010.

Communication Assignment Example | Topics and Well Written Essays - 250 words - 10

Communication - Assignment Example The quality means ability to disseminate information in a way that is appropriate for the audience and graphical summary is an example. I can excel in manual development of graphs through shading but lack skills for software applications. The quality means sensitivity to characteristics of the audience for an appropriate audience and cultural sensitivity is an example. I do excel in understanding people’s behavior but I cannot preempt culture. A wider interaction with people from different cultures can help me improve on this. This means engaging relevant parties, with a significant level of sensitivity to their privacy, by disseminating to them information that is necessary to their scope of duties. An example of the quality is the ability to select appropriate mode of communication. I am good identifying sensitive information about stakeholders but I occasionally fail in identifying a medium that can preserve

Organizational Change Process Essay Example | Topics and Well Written Essays - 500 words

Organizational Change Process - Essay Example First, successful companies recognize that it takes a team to product success. They know it is never just one person who is responsible for the success of any business venture and give people the credit they deserve. Secondly, knowing that change is inevitable and being able to adapt to the changes around them is a must. The overall nature of our business expands beyond the confines of our building and our customer's direct needs. Necessary government regulations and guidelines dictate certain decisions and control areas of our production. One such regulation focuses on staff training, maintenance of accurate training records, mandated company training, records of training attendance and records of training attendance. The executive management at LRH Manufacturing feels that our current manual training system is inadequate for current and future requirements of our government guidelines. Therefore, a Web-based system is being implemented to help ensure more exact, more manageable, traceable data. To oversee this responsibility, a new position, the Web-Based Training Project Manager has been created.

US Constitution Assignment Example | Topics and Well Written Essays - 1250 words

US Constitution - Assignment Example Marbury vs. Madison: only Supreme Court can interpret Constitution, participated in Revolution of 1800 and witnesses the peaceful transfer of powers. James Madison, 1751-1836, was the 4th president of the U.S. 1809-17, member of the Continental Congress; 1780-83. Republican Macon’s Bill No. 2: that allowed trade once more (1809-1817). James Monroe, 1758-1831, was the5th president of the U.S. (1817-25). Went to law school with Thomas Jefferson (1780-83) and was a member of the Virginia legislature (1782) as well as the Continental Congress (1783-86) (Madison, James, et al 1). Marshall’s Decisions: McCulloch vs. Maryland (1819) Bank of US can’t be taxed, Dartmouth College vs. Woodward (1819)-contract is highest law, Gibbon’s vs. Ogden (1824)-Congress controls Interstate Commerce. John Quincy Adams, 1767-1848, was the 6th President of the U.S. (1825-29). U.S. senator for Massachusetts (1803-8), he infuriated fellow Federalists by backing Jeffersonian laws, ta riff of Abominations: equal to 45% in some cases. John Marshall, secretary of state for President John Adams, Chief justice (1801-35). Marshall gave many historic and critical rulings in Supreme Court (McNeese 60). Andrew Jackson, 1767-1845, was the 7th president of the U.S. (1829-37); he was elected to the U.S. Congress (1796). Martin Van Buren, 1782-1862, was the 8th president of the U.S. (1837-41). A Democrat as well as an Andrew Jacksons ally (Madison, James, et al 2). Andrew Johnson, 1808-75, was the17th president of the U.S. (1865-69). Was a staunch supporter of President Lincoln. Rutherford Hayes Birchard, 1822-93, was the 19th president of the U.S. (1877-81); a Republican, a member of Congress (1865-67) plus governor of Ohio (1867, 1869 and 1875). Participated in civil war; became a major general of volunteers (1865). Abraham Lincoln, 1809-65, was the 16th president of the U.S.

Intellectual Property & Technology Transfer Case Study

Intellectual Property & Technology Transfer - Case Study Example This was in respect to 'chemical products for sanitary and medical use, medicines, pharmaceutical drugs and preparations' 'cosmetics perfumes, soaps and shampoos were applied in respect of Class 3. This application got on air in the Trade Marks Journal right next year that is January 2007. The well reputed company that opposed the application was Lloyd's Preparations Ltd. ('Lloyd's). The point behind the opposition was that it already had a registered trade mark for 'ECZIDERM', registered in Class 5 and not only this but it was also registered for 'all use in the treatment of eczema pharmaceutical preparations and substances'. This registration had the number 1075423 and the filing date was12 June 1989 that is far older than the new application and they had made a name in the sales. In 2003 Lloyd's had also registered a corresponding trade mark in France for 'ECZIDERM'. The first and most important point that arises is that a well reputed company which has been using a brand for years has the right to go against any other company who is trying to use their name. It was directly effecting the reputation of the brand and the company. Apart from law it is a thing of common sense that no company would ever at any cost bear the name of their company being used by others in any way. The opposition was made on provision of the Trade Marks Act 1994. ... It was launched long a go. Many products that had the mark ECZIDERM were regularly being exhibited at British Association of Dermatologists annual meetings. Not only this but also they were advertised in medical publications including, 'Chemist and Druggist' 'British Journal of Dermatology' and 'General Practitioner'. These were the most popular and widely read journals. If the trade mark would have been re-registered it would go against the section 3(1)(a) law. Lloyd's had been spending approximately 250,000 on publicity and sponsorship of products over the last three years. This was not only spent on products that had the trade mark ECZIDERM but also on the use of sales representatives. Lloyd's ECZIDERM products have been upheld straight away to doctors with the help of sales representatives and also by mailing directly. So the brand or the trade mark was not to be used again in the same contexts. The second objection raised by opponents was that of section 3(6) - 'the application was made in bad faith'. The main reason for the rhyming trade marks was to get rapid fame of the product by using the name of other company. The evidence is that the sales of Lloyd's were made in all chief rural and urban cities all around UK. Lloyd's had already used registration of ECZIDERM as a trade mark in the UK. So this name had already earned considerable support and reputation, if the other rhyming product was launched, it would have got false fame by betrayal of people. It had earned so much fame that the mark ECZIDERM had also been entitled to protection under the Paris Convention for the quality of being well known. Hffner GmbH had probably applied for the trade mark EXIMED intentionally to take advantage of the well known repute of the previous mark

In Defense of Masks by Kenneth Gergen Essay Example | Topics and Well Written Essays - 1000 words

In Defense of Masks by Kenneth Gergen - Essay Example It is evidently clear from the discussion that  it is impossible to live through life without putting on or developing masks. Masks are a vital part of human society. Masks act as a source of fostering relationships and understandability between various groups in society.  People portray different forms of their real selves. They adorn masks to masks to achieve various objectives in their lives, but it is a fake characterization of their true beliefs and attitudes of a person. Everybody has a motivation towards hiding their identities. Whether it is to get accepted, loved, ignored, inflict fear or hide from shame. This urge to wear masks is true to human form. The urge for survival in a tough and competitive world makes people act in a manner that is not true to self. For example, it is common for an employee to appear subtle in front of his/her boss just to appease them and look well-mannered or cultured. The employee may in the actual sense not be cultured or well-mannered. He or she may be a loudmouth or someone that ridicules fellow coworkers at the workplace. But because the employee is in the presence of their boss and he or she hopes to get noticed for a promotion or favor, they hide their true identity in front of the boss. The boss would thus pick up a fake attitude or behavior from the employee. The motivation to get promoted or noticed makes the employee wear a mask that hides their real identity.  Society has also forced human beings to wear masks. Societal pressures make people act in ways that are not true to their selves. In a world that is full of standards and demands, people act to please others and not themselves (Gergen 138). Friends, enemies, and relatives may force individuals to behave in certain ways.